Campaign Forecast Calculator
Inputs
Revenue model
Finance
Daily Spend
$166.67
Amount spent per day based on your monthly budget
Impressions / mo
416,667
Total number of times your ad will be shown to users per month
Clicks / mo
8,333
Estimated number of clicks your ads will receive per month
Est. CPC
$0.60
CPC = Cost Per Click. Average amount you pay each time someone clicks your ad
Conversions / mo
250
Number of desired actions (purchases, leads, etc.) per month
Est. CPA (CAC)
$20.00
CPA/CAC = Cost Per Acquisition/Customer Acquisition Cost. Amount you pay to acquire one customer
Revenue / mo
$30000.00
Total revenue generated from your advertising spend per month
ROAS
6.00x
ROAS = Return on Ad Spend. Revenue earned for every dollar spent on advertising
Payback
0.35 mo
Time it takes to recover your customer acquisition cost through gross margin
LTV:CAC
5.70x
LTV:CAC = Lifetime Value to Customer Acquisition Cost ratio. Higher is better (3:1+ is good)
Gross Margin / order
$57.00
Profit per order after deducting COGS and fulfillment costs
Performance
Efficient
Overall campaign performance assessment based on ROAS and efficiency metrics
Sensitivity (Low / Mid / High)
| Scenario | CPM ($) | CTR (%) | CVR (%) | Impr. | Clicks | CPC ($) | Conv. | CPA ($) | Revenue ($) | ROAS (×) |
|---|---|---|---|---|---|---|---|---|---|---|
| Low | $15.00 | 1.50 | 2.25 | 333,333 | 5,000 | $1.00 | 112 | $44.44 | $13500.00 | 2.70 |
| Mid | $12.00 | 2.00 | 3.00 | 416,667 | 8,333 | $0.60 | 250 | $20.00 | $30000.00 | 6.00 |
| High | $10.20 | 2.50 | 3.75 | 490,196 | 12,255 | $0.41 | 460 | $10.88 | $55147.06 | 11.03 |
Want AI-powered recommendations?
Get channel mix optimization and forecasting for your campaigns.